Black Hat SEO Basics
From Web Design For Internet Marketers
Don’t use invisible text. What the black hatter does is use the exact same color for both the text and the background for any words they need to hide. While this will make for a better experience for visitors, the search websites see it as cheating and will penalize you for it if you get caught. Avoid doorway pages. In this sense we are talking about fake pages that only exist for the needs of enticing search website crawlers. There isn’t any goal of a living, breathing homo sapien seeing these pages. Read and follow provisions of service (TOS). Just about any site you use to help increase your rankings will have a TOS. It is up to you to read and follow them to the best of your ability. When you begin looking for loopholes or reasons, you are moving into black hat SEO territory. Therefore if that happens, take that as a sign to do the decent thing. You also will not have to worry about dropping in the rankings if you are caught doing some things wrong.
August 26, 2010 | Posted by W3
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