This article is from Net GOLD 365

General suggestions to keep in mind are to avoid truly salesy, hypey or excessively promotional words and phrases like “revolutionary”, “One-of-a-kind”, “unique”, etc; always use the 3rd person–never use the words “I” or “we” unless you are referencing some other person; keep it short and easy; and have a look at other good examples of press releases to get extra steering.

It might take some attempts to start getting the trick down pat but before you know it, if you follow these basic rules, you will be writing effective press releases without even considering it.